Darcie Buzzelle is a visual storyteller, brand strategist and founder of StickyBee Ideas, where she helps brilliant women 50+ get noticed, remembered and chosen. She believes grey hair is not a software malfunction, experience is intellectual property, and “professional” is no excuse for being boring. With decades in design, entrepreneurship and digital innovation, Darcie helps women turn lived experience, sharp thinking, stories and quirks into content with a pulse. She also teaches them to use AI as a collaborator, not a personality replacement. Her philosophy? Story sells. Quirk is currency. Age is an asset. Invisible is a terrible marketing strategy.